What it does
- Choose shows you how to pick your race, spot signals others scroll past, and talk to people with the problem; five questions tell you if it is worth your time.
- Shape shows you how to compress what you learned into a one-page concept, a price with a reason behind it, wording a stranger understands in ten seconds, and a look that earns trust.
- Ship covers planning with AI, building a first version in a focused sprint, launching without an audience, then deciding to kill, redirect, or double down.
- Run covers where your hours go, keeping energy up, when to bring other people in, and how each round makes the next one easier.
- A short exercise after each chapter so your own idea goes through the method as you read.
- The book names no build tools on purpose, so the habits it teaches survive tool changes.
Pricing
Pre-order price is $2.99 through launch week, then $9.99.
Good to know
- Kindle ebook sold on Amazon, out 15 October 2026.
- The site says you can read it in a weekend.
Questions & answers
- Who is this book for?
- Someone who can build a working product with AI, often for the first time and usually next to a day job, who has more ideas than weeks and no way yet to tell which one deserves them. It is also for the person who already launched one, heard nothing, and cannot tell whether to fix it, push harder or move on.
- Do I need to know how to code?
- No. The book is about everything around the code, including picking the problem, talking to people, pricing, positioning, launching and deciding what comes next.
- Will it be out of date when AI tools change?
- The book names no build tools on purpose, and the habits it teaches, like planning first and working in small steps, have survived every tool change so far.
In their words
The code was never the hard part.
Building has never been cheaper.